Deep fake” technology has unleashed new powers to distort reality in ways and on a scale that is not yet fully understood. Powered by artificial intelligence and machine learning techniques that are exponentially advancing their sophistication, deep fakes are increasingly difficult to detect. The result are attacks that distort reality more frequently and convincingly than many in the boardroom may realize, and are wreaking havoc via audio and video of real people saying and doing things they never said or did. Left unchecked, deep fakes will increasingly cause marketplace disruptions, inflict individual and corporate reputational harm, and undermine our fundamental understanding of truth.